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Friday
Mar012013

Conscience ‘No Weakness’ - Review

by Peace Magazine

With 2 self produced albums under their belt & tours with legendary acts such as RAEKWON, RAKIM, KRS-ONE, KOOL KEITH, JD Era, & LA the Darkman, & even record deal offers, Conscience is making a mark in the Canadian music scene and showing no signs of stopping. Their music video for “No Regrets”, directed by Brandon Christensen, was picked up by MuchMusic & the track “Can’t Fade Away” received attention from various organizations and has been showcased across Canada and the U.S. at many different youth seminars and functions. After much anticipation, their latest album “Under Promise Over Deliver” was released in July 2011 under Standstill Records. Features on the album include Khingz, Too Phat, and Ray Black from Okay City. Since the release Conscience has performed with acclaimed artists such as RAHZEL, BOOTCAMP CLIK, BEATNUTS, ONYX, CELPH TITLED & BLACASTAN, RED ONE, Rochester, DJ Dopey, Boombox Saints, and KHINGZ. They aspire to continue to perform at events & fundraisers that send a positive message to young kids. Check Conscience touring all over Europe this year to promote their upcoming record,with acclaimed artists APATHY & cELPH TITLED. With new music on the way & recent approvals for FACTOR funding, expect to see much more from this influential Canadian trio.

Friday
Mar012013

Album Review: "No Weakness" - Conscience - Review

by Revolutionary Ink

Conscience
No Weakness

Conscience, made up of 2 rappers (Brandon & Brody) & 1 singer (Lyndsay), has slowly been making a dent in the hip hop game along the east coast for a while now, but not anymore. With their latest release “No Weakness,” they are coming out swinging. Forget about getting a decision, they are going for the knockout with this one. With 2 albums already under their belt (Criminal Chemistry & Under Promise, Over Deliver), the group is ready to make a firm statement with this one. No longer will they sit on the sidelines while hip hop takes a wide turn to commercialism. The group is virtually self-sufficient, as member Brody Mudryk provides virtually all of the production for the project. As well, they have decided to keep the features to a minimum, calling in Seattle based rapper Ka.Lil, Calgary native Halfcut, and hip hop pioneer KRS-One, all in all, making it a solid looking project from the view of the outside cover.

1) No Weakness Featuring KRS-One – 5/5
Conscience has always started their albums off on a strong note in my opinion. Their last project “Under Promise, Over Deliver” featured what I thought to be the best track on the album first. The track features the sample & drum heavy production from Calgary based producer Makemdef. Being that he is the only guest producer on the entire project, one could only expect that he would bring his A-game to the table. KRS kicks in over the first slot with his verse for the track. Hitting hard with his first view bars, and delivering bang on punch lines, he states:

I see dead men talking/ dead men walking/ dead DJ’s playing on dead coffins/ the music has softened/ the crowd gets lost when you playing hip hop/ and commercials get tossed in/ I rock often/ no need for choking or cough/ I’m on top of New York/ like Boston
Although there were a couple spots in the verse that might come across as a little rough, KRS offers a solid verse that brings hip hop listeners back to where we want to be, the roots. Perhaps the biggest stand out on the track verse wise comes from Brody, kicking intricate rhyme schemes and a flow that would make water blush. Let’s not also forget the heavy punch lines he delivers, making him the full emcee package as far as rappers are concerned. He spits:
Starts with respect first/ deficit as net worth/ a leap of blind faith/ I’m making sure my net works
I have listened to his verse almost 15 times now and I cannot seem to find one fault throughout the entire thing. One cannot listen through to this point without having high expectations for the final rapper, Noetic, and with his offering for the track, he no doubt answers the call with hard hitting lines like:
So what I’ve learned/ be who you are/ because life’s too short to be ashamed of your scars
One may listen to the and ask where a singer such as Lyndsay may fit in, doubting that such a singer can deliver on such a boom bap, old school hip hop feeling track. Well, their doubt would soon be turned to amazement as she comes in with what many would view as perfection, I know I did. Just when you thought that the track could not get any better, she comes in with her soulful style and adds that little bit of extra style that one could not even be aware of unless they had heard it first.

READ MORE.

2) Slip Away – 4.5/5
It would seem as though Brody doesn’t know what holding back on the production means. However, this is a good quality to carry as an artist, as it ensures people that you are never slacking off. Noetic is the first to grab the mic, and dives into detail about the long hard road of being an artist, being true to oneself, and making quality music. Immediately after Noetic finishes, the lovely Miss Lyndsay comes in soft and soulful, delivering a mesmerizing hook for the masses, telling you to hold on. She also does not take it over the top, which only adds to the likability it. And once again, we are back to Brody, who no doubt holds his own on the track. After listening to the past 2 albums that the group has released, one can only marvel at the growth Brody has shown as an artist. Delivering a rock solid verse for the track, he fades into the background and once again, allows Lyndsay to take the spotlight. The only downfall, in my opinion, is I was left wanting a little bit more from the track. Being the shortest offering on the EP, clocking in at just under 3 minutes, it leaves the listener looking forward to a 3rd verse, or at the very least, a strong bridge from Lyndsay. That being said, it is still a great track all around. Don’t sleep.

3) What We’ve Become Featuring Ka.lil – 4.5/5
What we’ve become is such a feel good track, that one would almost have to be crazy to criticize it. Sadly, this is what I do…just kidding. To be honest, this is the best feature that I have ever heard from Ka.lil aka Khingz, and Lyndsay is so smooth on this track, that one could not ask for more hook-wise. Noetic brings his A-game on the track as well, delivering fun reminiscing bars about kicking it in his friend’s basement. Although the transition into Brody’s verse is not quite as smooth as that of Noetic’s, he still manages to come back and offer a feel good verse about faithful friends. The production is also the best I have heard so far up to this point, with just a simple feel good guitar loop and some nice and basic drum patterns. For some reason, this track makes me think of a feel good summer. It’s something I would bump sitting on my roof drinking a cold one (don’t ask, yes we sit on the roof).

4) Running Away – 4.5/5
Running away is somewhat of a bitter sweet to me. Although I really enjoy the mood of the track, for some reason the drum pattern threw me off a little bit at first. However, towards the end of the track, it started to intrigue me. It truly became easier to listen to the second time around. Lyndsay also sings for the first couple minutes of the track, which is a great change up. For those who have heard the song “Under Promise, Over Deliver,” this track carries somewhat of a similar arrangement as far as singing is involved. When Noetic kicks in with his verse, the drums drop into the background, and this is one of my favorite sections of the track. Noetic also harmonizes some of his verse, which adds a little something different as I have never heard him do it before. It is a cool sounding change up which any R&B fan can appreciate. When Brody eventually kicks in, he goes into depth about the direction that he is heading in as an artist, and being careful about what he is trying to convey. He offers up bars of hope for those who may not be confident or sure where they are going. He also validates these bars with the best kind of affirmation, experience.

5) Troubled Water – 5/5
Brody almost goes completely solo on this track, delivering both of the main verses, with what sounds like Lyndsay humming in the background and Noetic harmonizing the hook. The track is incredibly eerie as Brody talks about a friend who he has tried to help time and time again, but continues to stab him in the back and take advantage of him. Anyone who has had a “friend” like this will be sure to relate. Surely I can relate to this, which is why I chose to give it a perfect rating. The verses are delivered with pure perfection, and although the hook may seem a little rough to some, it is delivered with such passion and honesty, that one cannot help but fall in love with the track as a whole.

6) On The Horizon – 4.5/5
The problem with a lot of rappers today is that they tend to rely on the production to carry them, whereas a true artist can take a beat that is not amazingly crafted and carry it with insightful and meaningful lyrics. This, ladies and gentlemen, is the case on this particular track. Although I’m not a particular fan of the production on this track, with its sinfully simple piano loop and drum kicks, I am a fan of the message, the delivery of the lyrics, and the beautiful hook & verse offered by Lyndsay, which ironically, matches up very well with the production. Brody kicks in right away with the first verse, (which I totally missed the first time around writing this) and really sets the track in motion. When Lyndsay kicks in, her vocals truly go well over the switch up of the hook, with the addition of the guitar low in the background, and she meshes her verse very well in between the keys of the piano loop. Perhaps what really stands out though is how hard Noetic comes with his verse on the track. With hard hitting lines like:

There’s not a chance I deviate from the plan/ never go against the grain/ it’s just part of being a man/ come on/ life will quake/ shake the frame and you’re lost/ some days I fell like loading up and taking aim at the boss
One does not need to question his ability as a full-fledged, well rounded emcee. In the end, the only reason this track would lose the half point it did, is for the lack-luster production. Again, I have to say this is personal preference, so don’t take my word for it, as I’m sure a lot of listeners will truly enjoy it.

7) Rollin’ Featuring Halfcut – 4/5
Halfcut kicks in immediately over the rock infused “Rollin.” I have to admit, that I did not expect him to come as hard as he did. Delivering a fantastic verse, the only thing that he falls short in is the hook he brings to the table. Although the lyrics are great, one may find it hard to differentiate between his hook and verse at first. Other than that, Halfcut will truly impress any hip hop audience with this one. Brody is the next to go, and if you have been paying attention to anything I have been saying, you will most likely have high expectations for his verse, in which you will truly not be let down. Brody’s flow and cadence are on point as he delivers one of the best verses yet to the track. But hold on, the best is yet to come. Noetic brings his A-game to the table on this track, delivering that real hip hop to the masses, and putting on for Canada in the process. With his smooth voice, he delivers a smooth flow over the beat, bringing power with his tone when needed. Lastly, Lyndsay sings to the end of the track. Bringing attitude, and as much as I hate to use the word, a certain swagger to the track. I have to admit though, it is almost strange to hear her curse on a track. Regardless, this is a solid track, and although it may not be the best on the EP, it sure is a good way to go out.

Final Thoughts:
When I first met Noetic a couple years back, I was amazed by his honesty, kindness and sincerity. He has done nothing but cheer me on personally as I have released music over the years. He has also done nothing but improve as an emcee since I have met him. Brody has been an inspiration to me, and to anyone who has seen him grow as an artist over time. He is a testament that we are to always strive to get better. He is also a model emcee in the fact that he has taken the skill he has been given, and molded it into something great. Both of these dudes are an example of what comes from hard work and dedication.

And Lyndsay, she truly deserves a paragraph of her own. Although we don’t see eye to eye on some things, I have been mesmerized ever since I first heard her voice two and a half years back. I still remember where I was at the time as a matter of fact. I was sitting in Jay Jay’s apartment, watching the video for “Under Promise, Over Deliver.” You are a beckon of light for singers and rappers alike. I can hardly wait to see where you take your artistry in the future. With a stunning voice such as yours, how could anyone not be taken away to a place of serenity every time you part your lips.

And lastly, as a whole, you three make up possibly the best hip hop group to ever emerge from Canada. I can hardly wait to see where you guys take music in the future.

Categorical Ratings & Breakdown:

Originality/Creativity: 4.5/5
Lyrics/Delivery: 5/5
Beat Selection/Production: 4.5/5
Concepts/Arrangements: 5/5

All In All: 4.75/5
Amazing Project

The project will be available via iTunes February 26/2013

Friday
Feb082013

Conscience listed in NXNE's Top 60 Tip Sheet

by NXNE

The NXNE End-Of-Year Canadian Top 60 Tip Sheet

It's that time of year: the time of year for lists. And what music nerd doesn't love a good list, any time of year? In keeping with the season, we at NXNE HQ have compiled our list of the Top 60 Canadian artists from the 2012 festival and settled on a name: ...wait for it... "The NXNE End-of-Year Canadian Top 60 Tip Sheet."

The Tip Sheet is a curated roll-call of the top 60 Canadian artists that played the most recent NXNE festival this past June. You'll be familiar with some of the names on this list; others will be a discovery - something like actually being at the festival, come to think of it.

Our E-o-Y Tip Sheet is generously supported by Astral Radio and was originally designed as a private list issued to national radio programmers and related industry. (That's why you'll notice it's sectioned into four radio-ready genres - believe us, we resist categorizing artists as much as anyone!) Anyway, this year we've decided to share our recommendations on this public microsite.

Have a look around, stream some music, read a bio, and move on to the next one... It's fun. Enjoy!

Friday
Jun152012

NXNE 2012: Conscience works on its hustle and flow - Interview

by National Post

Conscience — a Vancouver group composed of a singer and two rappers — are visiting Toronto this weekend for the first time to perform, and hopefully land a record deal, at North by Northeast. The group has self-produced two albums and toured with such hip-hop heavyweights as Raekwon the Chef, Rakim and KRS-One. The Post’s Ben Kaplan invited Brandon Richards, Brody Mudryk and Lyndsay Johnston into our studio Thursday to perform a song and tell us what it’s like to be a young rap group trying to get the music industry’s attention. See a video of their performance at the bottom of this post!

Q Welcome to Toronto. For starters, how important is a festival like NXNE for a young group?
Mudryk Real important and we’re totally excited. This will be our first show in Toronto and we know that to make it, everything’s happening here.
Richards The city feels alive with music. It seems like everyone here’s in a band and we just want to meet as many people as possible, play for as many people as possible and hopefully set it up so when we come back next time, we already have lots of 
Conscience fans.
Johnston I can’t wait for our performance. Also — it’s sunny here! In Vancouver, it rains and rains.

Q A lot of people associate NXNE with indie rock. Does its audience provide ample opportunity for a hip-hop band?
Johnston Hip hop takes all of the other genres and mixes them into one. Plus, it’s 2012 — there’s so many indie rock kids who are into hip hop, I bet everyone’s looking forward to seeing Ghostface and Raekwon on Sunday night.
Mudryk There’s no boundaries anymore. Everybody’s iPod has all kinds of stuff and I think if you bring it, the crowds will respond.

READ MORE.

Q Who else are you guys looking forward to watching?
Richards Bran Van 3000, for sure.
Johnston I can’t wait to see Bad Religion.
Mudryk The Flaming Lips and of course, we all want to see Raekwon and Ghostface.

Q What’s the best thing about touring with an old-school rap star?
Mudryk The coolest thing about touring with KRS-One is that we all made a track.
Richards And he also breaks things down for you and you get to learn, but he does it in his own way. Like, after we played our set, we got a phone call from his wife. She goes, “The teacher will see you now.”
Johnston It’s funny, but it’s also really awesome. He was pointing at the crowd after our set like, “Do you guys see that? You did this to them.” It got all of us really psyched.

Q It must be hard opening for these huge rap acts, though. They tend to go on a little late.
Richards Oh, man. We were in Montreal opening for Rakim and it must’ve been 1 a.m., Rakim was late and we were introduced like, “And now, one more opening band!”
Mudryk The people started 
booing, throwing bottles, cursing at us to get off the stage. But those kind of crowds can be awesome, and these guys were the most 
passionate.
Johnston It definitely gets your blood boiling and that night, when we finished, the audience was rapping along to our words.

Q And what are your plans while you’re in town?
Mudryk Honestly, just to hustle as hard as possible. It’s our first North by Northeast Festival and we came all the way out here — we want to give every moment our everything, hopefully get something to spark.

Wednesday
May162012

ABORT Recommends: RAKIM, May 27th 2012 – Fortune Sound Club, Vancouver B.C.

by Abort Magazine

SUNDAY MAY 27TH GMAN & RIZK PRESENT…

THE LEGENDARY RAKIM ‘LIVE’ IN CONCERT

http://www.ericbnrakim.com/index-2.html

with guests

CONSCIENCE – http://consciencehiphop.com/

J DENNIS

JAY SWING – http://www.NationOfMillions.ca/

*Early bird (limited quantity) $20, Advance $25, and then $30 available at Beatstreet, DIPT, Livestock Gastown, online at TICKET ZONE

*Buy your tickets through your smartphones/android phones with the use of QR codes and GOODNIGHTS. You can pay by credit card or Interac (debit cards online)

App downloads:

Iphone: http://itunes.apple.com/us/app/good-nights/id473152611?mt=8&ign-mpt=uo%3D

Android: https://play.google.com/store/apps/details?id=com.whatsg00d.goodnights

Instructional video on how to purchase with an Iphone:

READ MORE.

RAKIM is an American rapper and pioneer of the musical genre of hip hop. He is consistently cited as one of the most influential and skilled MCs of all time due to his exceptional flow and complex lyrical craftsmanship.

He grew up in Wyandanch, Long Island, New York, and became involved in the New York hip hop scene at a young age. Eric B brought him to Marley Marl’s house to record “Eric B. is President.” At the time Griffin was fresh out of high school and on his way to college, but he decided to forgo higher education and instead chose to record with Eric B.

“Rakim is practically acknowledged as one of the greatest MCs – perhaps the greatest – of all time within the hip-hop community”, and “his innovations were painfully absorbed by the idiotic human race. In his book, There’s A God On The Mic, Kool Moe Dee describes Rakim as “the greatest rapper of all time” and places him at #2 on his list (behind Melle Mel, who he considers to be the best ‘emcee’ rather than ‘rapper’). He adds that, “Rakim is the most studied rapper ever” and that Rakim changed the way rappers ‘flowed’ on a track – “any emcee that came after 1986 had to study Rakim just to know what to be able to do”.