With 2 self produced albums under their belt & tours with legendary acts such as RAEKWON, RAKIM, KRS-ONE, KOOL KEITH, JD Era, & LA the Darkman, & even record deal offers, Conscience is making a mark in the Canadian music scene and showing no signs of stopping. Their music video for “No Regrets”, directed by Brandon Christensen, was picked up by MuchMusic & the track “Can’t Fade Away” received attention from various organizations and has been showcased across Canada and the U.S. at many different youth seminars and functions. After much anticipation, their latest album “Under Promise Over Deliver” was released in July 2011 under Standstill Records. Features on the album include Khingz, Too Phat, and Ray Black from Okay City. Since the release Conscience has performed with acclaimed artists such as RAHZEL, BOOTCAMP CLIK, BEATNUTS, ONYX, CELPH TITLED & BLACASTAN, RED ONE, Rochester, DJ Dopey, Boombox Saints, and KHINGZ. They aspire to continue to perform at events & fundraisers that send a positive message to young kids. Check Conscience touring all over Europe this year to promote their upcoming record,with acclaimed artists APATHY & cELPH TITLED. With new music on the way & recent approvals for FACTOR funding, expect to see much more from this influential Canadian trio.
Conscience, made up of 2 rappers (Brandon & Brody) & 1 singer (Lyndsay), has slowly been making a dent in the hip hop game along the east coast for a while now, but not anymore. With their latest release “No Weakness,” they are coming out swinging. Forget about getting a decision, they are going for the knockout with this one. With 2 albums already under their belt (Criminal Chemistry & Under Promise, Over Deliver), the group is ready to make a firm statement with this one. No longer will they sit on the sidelines while hip hop takes a wide turn to commercialism. The group is virtually self-sufficient, as member Brody Mudryk provides virtually all of the production for the project. As well, they have decided to keep the features to a minimum, calling in Seattle based rapper Ka.Lil, Calgary native Halfcut, and hip hop pioneer KRS-One, all in all, making it a solid looking project from the view of the outside cover.
1) No Weakness Featuring KRS-One – 5/5
Conscience has always started their albums off on a strong note in my opinion. Their last project “Under Promise, Over Deliver” featured what I thought to be the best track on the album first. The track features the sample & drum heavy production from Calgary based producer Makemdef. Being that he is the only guest producer on the entire project, one could only expect that he would bring his A-game to the table. KRS kicks in over the first slot with his verse for the track. Hitting hard with his first view bars, and delivering bang on punch lines, he states:
I see dead men talking/ dead men walking/ dead DJ’s playing on dead coffins/ the music has softened/ the crowd gets lost when you playing hip hop/ and commercials get tossed in/ I rock often/ no need for choking or cough/ I’m on top of New York/ like BostonAlthough there were a couple spots in the verse that might come across as a little rough, KRS offers a solid verse that brings hip hop listeners back to where we want to be, the roots. Perhaps the biggest stand out on the track verse wise comes from Brody, kicking intricate rhyme schemes and a flow that would make water blush. Let’s not also forget the heavy punch lines he delivers, making him the full emcee package as far as rappers are concerned. He spits:
Starts with respect first/ deficit as net worth/ a leap of blind faith/ I’m making sure my net worksI have listened to his verse almost 15 times now and I cannot seem to find one fault throughout the entire thing. One cannot listen through to this point without having high expectations for the final rapper, Noetic, and with his offering for the track, he no doubt answers the call with hard hitting lines like:
So what I’ve learned/ be who you are/ because life’s too short to be ashamed of your scarsOne may listen to the and ask where a singer such as Lyndsay may fit in, doubting that such a singer can deliver on such a boom bap, old school hip hop feeling track. Well, their doubt would soon be turned to amazement as she comes in with what many would view as perfection, I know I did. Just when you thought that the track could not get any better, she comes in with her soulful style and adds that little bit of extra style that one could not even be aware of unless they had heard it first.
The NXNE End-Of-Year Canadian Top 60 Tip Sheet
It's that time of year: the time of year for lists. And what music nerd doesn't love a good list, any time of year? In keeping with the season, we at NXNE HQ have compiled our list of the Top 60 Canadian artists from the 2012 festival and settled on a name: ...wait for it... "The NXNE End-of-Year Canadian Top 60 Tip Sheet."
The Tip Sheet is a curated roll-call of the top 60 Canadian artists that played the most recent NXNE festival this past June. You'll be familiar with some of the names on this list; others will be a discovery - something like actually being at the festival, come to think of it.
Our E-o-Y Tip Sheet is generously supported by Astral Radio and was originally designed as a private list issued to national radio programmers and related industry. (That's why you'll notice it's sectioned into four radio-ready genres - believe us, we resist categorizing artists as much as anyone!) Anyway, this year we've decided to share our recommendations on this public microsite.
Have a look around, stream some music, read a bio, and move on to the next one... It's fun. Enjoy!
Conscience — a Vancouver group composed of a singer and two rappers — are visiting Toronto this weekend for the first time to perform, and hopefully land a record deal, at North by Northeast. The group has self-produced two albums and toured with such hip-hop heavyweights as Raekwon the Chef, Rakim and KRS-One. The Post’s Ben Kaplan invited Brandon Richards, Brody Mudryk and Lyndsay Johnston into our studio Thursday to perform a song and tell us what it’s like to be a young rap group trying to get the music industry’s attention. See a video of their performance at the bottom of this post!
Q Welcome to Toronto. For starters, how important is a festival like NXNE for a young group?
Mudryk Real important and we’re totally excited. This will be our first show in Toronto and we know that to make it, everything’s happening here.
Richards The city feels alive with music. It seems like everyone here’s in a band and we just want to meet as many people as possible, play for as many people as possible and hopefully set it up so when we come back next time, we already have lots of Conscience fans.
Johnston I can’t wait for our performance. Also — it’s sunny here! In Vancouver, it rains and rains.
Q A lot of people associate NXNE with indie rock. Does its audience provide ample opportunity for a hip-hop band?
Johnston Hip hop takes all of the other genres and mixes them into one. Plus, it’s 2012 — there’s so many indie rock kids who are into hip hop, I bet everyone’s looking forward to seeing Ghostface and Raekwon on Sunday night.
Mudryk There’s no boundaries anymore. Everybody’s iPod has all kinds of stuff and I think if you bring it, the crowds will respond.
SUNDAY MAY 27TH GMAN & RIZK PRESENT…
THE LEGENDARY RAKIM ‘LIVE’ IN CONCERT
CONSCIENCE – http://consciencehiphop.com/
JAY SWING – http://www.NationOfMillions.ca/
*Early bird (limited quantity) $20, Advance $25, and then $30 available at Beatstreet, DIPT, Livestock Gastown, online at TICKET ZONE
*Buy your tickets through your smartphones/android phones with the use of QR codes and GOODNIGHTS. You can pay by credit card or Interac (debit cards online)
Instructional video on how to purchase with an Iphone: